Introduction

I have been a wine enthusiast and professional for over 30 years.

Everything started on my grandmother’s wine estate in Bordeaux during the summer holidays. I have so many wonderful memories: walking through the vineyards and picking grapes to check their maturity; bottling, corking, and labeling everything by hand; preparing the cellar for the new harvest; and some indulgent memories of tasting the first juice coming out of the press…

Today, my home base is Saint-Rémy-de-Provence, not far from the main appellations of the Rhône Valley and Provence.

I founded Avenue Terroir in 2007 with the goal of building a network of enterprising producers looking to grow their export sales. In 2012, Avenue Terroir sought to build on its success by bringing its portfolio to the United States. Since then, we have successfully expanded our distribution network across multiple markets.

 

The key to this success is Avenue Terroir’s sharply focused business strategy. The central element of the strategy is a portfolio of producers and wines representing the main French appellations. Each wine is sourced directly from artisanal producers who use traditional agricultural methods that respect the environment. Equally important, each wine is an exclusive brand offering the best value for money. Of course, Avenue Terroir is also happy to represent wines from lesser-known appellations that meet these criteria of quality and value.

In summary, our mission is to offer consumers, together with you, the best of French wines.

Thank you.

 Christian Morenne